Marketing Advice for New Businesses | IELTS reading practice test pdf with answers 2026

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IELTS reading practice test with answers 2026 :Marketing Advice for New Businesses has a total of 6 IELTS reading exam questions in total which includes SENTENCE COMPLETION questions. In the question set, you have to choose whether the given statement agrees with the information given in the text.

The IELTS reading section is an essential part of the test that evaluates a candidate’s comprehension and analysis of various passage types. Practising these IELTS reading practice test with answers 2026 problems can help you get comfortable with the structure and increase your confidence for the exam, regardless of whether you are studying for the Academic or General Training module. If you are looking for IELTS reading practice test with answers 2026 then this is the best place.

MARKETING ADVICE FOR NEW BUSINESSES READING ANSWERS

IELTS reading practice test with answers 2026 Topic

Marketing Advice for New Businesses

If you’re setting up your own business, here’s some advice on getting customers.

Know where your customers look

Your customers aren’t necessarily where you think they are. So if you’re advertising where they’re just not looking, it’s wasted money. That’s why it pays to do a bit of research. Every time someone contacts your company, ask them where they found out about you. And act on this information so you’re advertising in the right places.

Always think like a customer

What makes your customers tick? Find out, and you’re halfway to saying the right things in your advertising. So take the time to ask them. A simple phone or email survey of your own customers, politely asking why they use you, what they really like and what they don’t, is invaluable.

Make sure customers know you’re there

If a customer can’t see you, they can’t buy from you. There are loads of opportunities to promote your business — print, press, direct mail, telemarketing, email and the internet — and using a mix of these increases your chances of being seen (and remembered).

Ignore your customers and they’ll go away

It sounds obvious, but companies that talk to their customers have much better retention rates than those that don’t, so it’s worth staying in touch. Capture your customers’ email addresses upfront. Follow up a transaction to check they’re happy with the service and, if possible, send them updates that are helpful, informative and relevant.

Know what works (and what doesn’t)

Do what the professionals do, and measure all your advertising. That’ll tell you what you’re doing right – and where there’s room for improvement. You never know, it might just throw up some information that could change your business for the better.

Remember word-of-mouth: the best advertising there is

A recent survey found that consumers are 50% more likely to be influenced by word-of-mouth recommendations than by TV or radio ads. So your reputation is your greatest asset. If your current customers are impressed with your company, they’ll be more inclined to recommend you to others. On the flip side, if they experience bad service they probably won’t complain to you – but you can be sure they will to their friends.

QUESTIONS 1-6

Complete the sentences below.

Choose ONE WORD ONLY from the text for each answer.

  1. Some ………………………… will help you to discover the most effective places to advertise.
  2. A ………………………… of your customers will show you how they feel about your company.
  3. A ………………………… of forms of advertising will make it more likely that potential customers will find out about you.
  4. lf you can, provide customers with useful ………………………… about your business.
  5. Measuring the effects of your advertising can give you ………………………… that will improve your business.
  6. Success in finding new customers largely depends on your …………………………

Marketing Advice for New Businesses reading answers

ANSWERS

  1. Research
  2. survey
  3. mix
  4. updates
  5. information
  6. reputation

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